The Ferrero Group is present in Italy and around the world with a network of websites about its activity, its products and its Social Responsibility.
Through each of these websites, Ferrero commits itself to a conscious and transparent communication. It is a commitment for consumers, always central in corporate activities.
As a global industry player, Ferrero deeply believes that an effective self-regulation of commercial communications provides a valuable framework to best serve the consumer’s interest in receiving truthful and accurate communications. For this reason, Ferrero takes part in the “EU Pledge” initiative, which fosters a responsible approach in food products advertising to children under the age of 12 on TV and print, media, as well as on the internet. In relation to website monitoring, this year a total of 250 sites were checked and the overall compliance rate was 95%.
From the very beginning in Alba to the creation of Great Brands: Ferrero’s Brands have always balanced attention to innovation to the highest standard quality. In this way, we dedicate attention and care to satisfy consumer’s needs. Thanks to these choices, today Brand as Nutella?, Kinder?, Ferrero Rocher? and Tic Tac? have become some of the most well-known and appreciated among consumers around the world.